All work
Brand WebsitesArt & Custom Manufacturing2024

MEC Artworks

Two markets, one brand: a global .com and a UAE-localized .ae site needed to share identity but rank independently with conversion-optimized inquiry flows.

Outcome

Measured results

2
Regional sites shipped
<1.2s
LCP on mobile
100/100
Best Practices (Lighthouse)
Overview

What we shipped

Brand websites for MEC Artworks (.com and .ae) with responsive design, CMS integration, and SEO optimization. The main .com site is a high-performance, SEO-focused marketing platform for custom mosaic products. The UAE site is a localized extension tailored for the Middle East market with SEO localization and conversion-optimized inquiry pathways.

Challenge

The problem

Two markets, one brand: a global .com and a UAE-localized .ae site needed to share identity but rank independently with conversion-optimized inquiry flows.

Approach

How we tackled it

Built a shared component system with region-specific content, schema, and search strategy. Optimized media delivery for high-resolution mosaic imagery and instrumented inquiry funnels.

Case study

The full story

MEC Artworks required two aligned but distinct web experiences: a global .com site for custom mosaic products and a UAE-focused site for the Middle East market. Both needed to showcase high-resolution artwork, support inquiries, and rank well in search.

We built the .com site as an SEO-first marketing platform with fast load times, clear content structure, and conversion-focused inquiry flows. For the UAE site, we localized content and search strategy for the region while keeping the brand consistent. Responsive design and optimized media delivery ensure that mosaic imagery looks sharp on every device and that both sites are ready to scale with new collections and campaigns.

Stack

Tech we used

Next.jsHeadless CMSTailwindVercelSchema.org
Scope

Services delivered

  • Brand website
  • CMS integration
  • Technical SEO
  • Localization
NextNora Legal

More like this

contact@triminage.com